How to Arrange a Successful Fashion Photo Shoot

All good things come to those who wait. Except for a professional photographer who makes stuff happen.

Creating a successful fashion photo shoot, for example, requires a lot of planning and involves tons of moving parts. Yet, what makes the difference between success and failure is often the smallest of details. Fashion photographers get this.

Before you set off to start snapping photos or video of your next fashion-themed subject, consider our brief ‘how to’ overview to make sure it’s a true success.

All good things come to those who wait. Except for a professional photographer who makes stuff happen.

Creating a successful fashion photo shoot, for example, requires a lot of planning and involves tons of moving parts. Yet, what makes the difference between success and failure is often the smallest of details. Fashion photographers get this.

Before you set off to start snapping photos or video of your next fashion-themed subject, consider our brief ‘how to’ overview to make sure it’s a true success.

Start with Your Theme

Nothing can come of your photo shoot without you first selecting a theme. Everything from the model’s makeup to the scenery you shoot her in make a difference. Your theme can literally be anything, from roller-skating car hops to an enchanted forest—it doesn’t matter. Before your fashion photo shoot, it’s your job to make sure all the tiny details come together.

Line Up Your Equipment

You don’t always need tons of lighting equipment and 7 cameras to get the perfect picture. Often, it’s a matter of knowing what camera will create the look you’re after. Weeks before the shoot, get your equipment together.

Choose the Right Professionals

If you’re not a professional photographer, holding the perfect fashion shoot comes down to hiring the right people. Your photographer is often only as good as her crew, so familiarize yourself with the crew she’ll use and meet them, if you can, to ensure you’re all on the same page.

Staff will include makeup artists, lighting and set designers, hairstylists, models, and supervisors. If you can’t be there on the day of the shoot, send a manager who can tweak it to guarantee it aligns with your vision.

Planning is the key to a successful fashion photo shoot, closely followed with a competent crew on your side. Having both is the perfect recipe to a positive outcome for all.